Το καλάθι μου
LIVING BRANDS PB
- Συγγραφέας:CONSTANTINOS PANTIDOS
- Εκδότης:LID PUBLISHING
- Ημ/νία Έκδοσης:20/09/2018
Περιγραφη
Χαρακτηριστικα
"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level."
34,44€
ΚΩΔΙΚΟΣ E-plateia: 254297
ΔΙΑΘΕΣΙΜΟ
Χρόνος Παράδοσης Κατόπιν Επικοινωνίας
ΔΕΙΤΕ ΕΠΙΣΗΣ
12,92€
Χρόνος Παράδοσης Κατόπιν Επικοινωνίας
