
THE CONTENT MACHINE PB
- Συγγραφέας:MICHAEL BHASKAR
- Εκδότης:ANTHEM PRESS
- Ημ/νία Έκδοσης:01/10/2013
Περιγραφη
Χαρακτηριστικα
"This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age."
19,28€
ΚΩΔΙΚΟΣ E-plateia: 270776
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